OLO | Street Fight

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

Steven Jacobs

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

A clumsy experience with Square’s new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

The Editors

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Posts Another Loss, Valuation Plunges (Washington Post)… Boston’s ByteLight Raises Series A As It Promises To Let Retailers Find You Anywhere (PandoDaily)… VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups (AdExchanger)…

8 Strategies for Selling to Local Merchants as an Early Stage Hyperlocal

Stephanie Miles

8 Strategies for Selling to Local Merchants as an Early Stage Hyperlocal

Selling to local merchants is a challenge in a post-Groupon world, where many small business owners have grown skeptical of the long-term value that digital marketing solutions can provide. Early stage hyperlocals without established track records have additional hurdles to overcome, as they struggle to prove themselves in a crowded marketplace. All these obstacles are forcing hyperlocal vendors to get creative with the way they target local merchants…