O2O | Street Fight

5 Online-to-Offline Attribution Platforms for Local Marketers

Stephanie Miles

5 Online-to-Offline Attribution Platforms for Local Marketers

Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.

PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China

David Hirschman

PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China

The location-based audience and insights platform has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world. The minority investment will be used to help PlaceIQ scale its operations globally, beginning with the Chinese market.