NinthDecimal | Street Fight

NinthDecimal Launches Website-to-Store Attribution Solution

Stephanie Miles

NinthDecimal Launches Website-to-Store Attribution Solution

Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

Attribution and Measurement are Creating a Data Management Arms Race

April Nowicki

Attribution and Measurement are Creating a Data Management Arms Race

“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

Joseph Zappa

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

Joao-Pierre Ruth

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

The location data company announced this morning that it has crossed the line into profitability and CEO Michael Fordyce believes NinthDecimal has found an approach that will help it scale up in a big way. Fordyce and chief revenue officer Brian Slitt spoke with Street Fight recently about the need to measure and understand audiences across a myriad of media and channels.

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

Joseph Zappa

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

The Editors

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,

How Data Is Poised to Significantly Transform Local Marketing

Michael Fordyce

How Data Is Poised to Significantly Transform Local Marketing

It is becoming clear that this is the year when our industry effectively leverages data integration across the marketing ecosystem. One significant aspect of this industry evolution is the injection of physical-world data with other data sets, as well as mobile. Mobile data is the glue that connects all data with the broader ecosystem.

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Noah Elkin

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

5 Geofencing Tools for Customer Acquisition

Stephanie Miles

5 Geofencing Tools for Customer Acquisition

Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.

NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

Annie Melton

NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

In today’s digitally-focused advertising climate, overlooking TV’s influence is easy. It still accounts for the largest share of U.S. media spending, but with marketers increasingly focused on generating hard metrics-based ROI for every aspect of their campaigns, the challenge has been tying TV’s impact to real-world business results. With the launch today of a TV measurement solution in partnership with TiVo, NinthDecimal is banking on TV becoming a bigger piece of the ROI puzzle.

Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites

The Editors

Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Discloses IPO Plans (New York Times)… NYC Launching Neighborhood Websites with Hyperlocal Information (New York Daily News)… UberRush Not Yet a FedEx Killer (Wall Street Journal)…

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

The Editors

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…