NinthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners
“One of the challenges is a lot of the tools around the ecosystem have not really been built to scale for the small business owner, and they still require a lot of sophistication in understanding how to buy and sell media. The opportunity is in looking at how some of these platforms are evolving. I think programmatic will become a very strong opportunity for the small business owner,” said NinthDecimal president David Staas about shifting trends in location-based marketing and audience targeting.
