nielsen | Street Fight

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

Joseph Zappa

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage

The Editors

Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWill Foursquare CEO Dennis Crowley Finally Get It Right? (Fast Company)… Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare (AdAge)… Seamless and the Online-Takeout Trend Makes Restaurants Queasy (BusinessWeek)…

How Mobile’s Demographic Shift Impacts Local

Damian Rollison

How Mobile’s Demographic Shift Impacts Local

It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat…

Nielsen’s Undercount of News: Why the Numbers Don’t Add Up

Tom Grubisich

Nielsen’s Undercount of News: Why the Numbers Don’t Add Up

Social networking has become the 800-pound gorilla of the Internet. That’s what Nielsen is trumpeting in a new report. And news, it says, is a tiny mouse.

Or is it?

Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs.  But that news number doesn’t hold up under examination…