NFC | Street Fight

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

The Editors

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

The Editors

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…

Street Fight Daily: Square Kills Wallet App, Yelp Integrates Booking Service

The Editors

Street Fight Daily: Square Kills Wallet App, Yelp Integrates Booking Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Pulls Failed Wallet App as Troubles Mount (Wall Street Journal)… Yelp Bites Back At OpenTable, TripAdvisor And Google With Free Yelp Reservations Service (TechCrunch)… Apple Reportedly Integrating NFC Technology into iPhone 6 (MacRumors)…

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

The Editors

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

The Editors

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Steven Jacobs

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…

Tap, Tap: Is the NFC Tipping Point Finally Here?

Asif Khan

Tap, Tap: Is the NFC Tipping Point Finally Here?

This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…