News | Street Fight - Part 2

Will The On-Demand Economy Loosen Google’s Grip on Local?

Steven Jacobs

Will The On-Demand Economy Loosen Google’s Grip on Local?

Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…

Study: 6 of 10 Shoppers Engage With Beacon Messaging

Mason Lerner

Study: 6 of 10 Shoppers Engage With Beacon Messaging

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…

Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

Steven Jacobs

Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment…

Wix Buys Its Way Into Online Ordering

Steven Jacobs

Wix Buys Its Way Into Online Ordering

Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app…

Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

Mason Lerner

Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car…

Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

Rebecca Borison

Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix…

Yellow Pages Publisher Acquires LocalVox

Mason Lerner

Yellow Pages Publisher Acquires LocalVox

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast…

Five Lessons Google Learned About Selling to Small Businesses

Steven Jacobs

Five Lessons Google Learned About Selling to Small Businesses

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company’s new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites…

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Donna M. Airoldi

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey’s 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined,” said Mark Fratrik, the company’s chief economist…

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

Steven Jacobs

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company’s chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

Signpost Adds Payment Integration as Small Business CRM Market Grows

Steven Jacobs

Signpost Adds Payment Integration as Small Business CRM Market Grows

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…