Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses


A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

YP Now Lets You Target Mobile Ads Based on Desktop Searches


The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

Marsh Supermarkets Brings Beacon Messaging to Apple Watch

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Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…

Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing


A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…starbucks_square-2Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)

Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing


A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…datalogixOracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…

Will The On-Demand Economy Loosen Google’s Grip on Local?

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Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…

YP Study Touts the Effectiveness of Its Search Products


Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.