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Report: Mobile Will Account for Half of Social Advertising Revenue by 2017

1 Comment 15 May 2014 by

Mobile is poised to account for a majority of spending on social media advertising in the U.S. by 2017, eclipsing spending on desktop a year later, according to report from BIA/Kelsey released this morning. The research firm estimates that spending on social advertising in the U.S. will nearly triple over the next five years, swelling from $5.1 billion last year to $15 billion by 2018. In 2017, the firms expects that marketers will spend $6.7 billion — or half of all social media advertising revenues — on mobile ad formats.

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At Groupon, Mobile Doesn’t Mean Local (Yet)

No Comments 06 May 2014 by

For the first time last quarter the majority of the company’s transactions came from a mobile device. And yet, the company also hit another, less celebrated, milestone: its local business accounted for less than half of its total billings...

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Webinar: Brands Beginning to Find Value in Local Data

No Comments 01 May 2014 by

"If we can understand a person's location and what's going on around them, we have a much better view as to who they are and how we might be able to communicate with them," Brett Leary, VP/Group Director of Digitas said during a Street Fight webinar Thursday...

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At Microsoft, a Renewed Push for Small Business

No Comments 29 April 2014 by

Over the past year, Microsoft has managed to grow Bing’s market share — albeit, marginally — while investing in expanding its advertising presence among small business. Part of the effort is to use its search business as a springboard to bring advertising to a host of other platforms, many of which have never before been a home to ads...

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Report: Local Media Ad Revs Will Climb to $158.6B By 2018

No Comments 28 April 2014 by

Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018...

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Newspaper Companies Make Another Big Investment in a Circular Startup

1 Comment 27 April 2014 by

Gannett, Hearst, Belo, and others have invested another $15 million in Wanderful Media, a service that digitizes and distributes the millions of merchandizing ads that go out every weekend in local papers across the United States. The deal, which brings the startup's total funding to over $50 million, highlights the newspaper industry’s struggle to find an answer to a depreciating revenues after technology companies have picked off many of its valuable assets...

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Connectivity Raises $6 Million to Make Marketing Automation Work for Small Businesses

1 Comment 24 April 2014 by

The Los Angeles-based startup has raised $6.35 million in funding to help small businesses structure and draw insights from digital interactions. The company is developing software to identify and analyze references to brick-and-mortar businesses in social media, reviews and other user-generated content, and then aggregate that data into a dashboard for small businesses to monitor their presence online...

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Shopkeep Raises $25M to Build a Better Cash Register for Indie Retail

No Comments 24 April 2014 by

The New York-based startup that builds point-of-sale software for mobile devices has raised $25 million in its third round of funding. The new capital thrusts the company to the forefront of a busy pack of upstarts looking to rethink the point-of-sale. It also sets the stage for a drawn-out fight between a handful of well-funded startups, the legacy point-of-sale providers who control much of the market, and a number of other tech giants looking in...

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Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

No Comments 17 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)... Zuckerberg: Facebook Graph Search Is 'A Five-Year Thing' (SearchEngineLand)... Seamless Delivers Tips Agreement (WSJ)...

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Mobile Ad Revenues Growing Faster Than Previously Expected

2 Comments 10 April 2014 by

A new study from BIA/Kelsey finds that mobile advertising revenues may be picking up at a faster clip than previously thought. In the U.S. Local Media Forecast, the research firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20% increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected...

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