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Study: Consumers Increasingly Receptive to Mobile Ads

1 Comment 30 July 2014 by

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)...

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Apple Will Beef Up Privacy in iOS 8 — Here’s What It Means for Local

No Comments 29 July 2014 by

When Apple unveiled iOS 8 last month, only brief mentions were made of iBeacon, the company’s much-hyped proximity messaging protocol. But early versions of the software released to developers in July suggest that the forthcoming operating system could include changes with implications for stakeholders across the commerce, advertising, and retail technology industries...

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Three Months After IPO, Grubhub is Growing — And Profitable

No Comments 24 July 2014 by

Shares of the company rose 4% Thursday morning as the online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company...

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Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

1 Comment 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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POS Startup Shows Cashiers Pictures of Customers Who Check-in

1 Comment 02 July 2014 by

Revel Systems, a San Francisco-based company that makes point-of-sale software, will now notify businesses when someone has checked-in to their venue on Yelp or Foursquare. The feature offers a way to help businesses take a more proactive approach to engaging a vocal minority of users who actively share their opinions...

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What Booker’s New Partnership Says About GrubHub’s Future

No Comments 19 June 2014 by

Booker has announced a new partnership with Como to use the firm's technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub...

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Placed Raises $10M to Help Mobile Advertisers Ditch Clicks

No Comments 10 June 2014 by

A hedge fund has led a $10 million series B investment in Placed, a location analytics firm that uses Nielsen-like panels to help advertisers measure the effectiveness of advertising in the physical world. The funding highlights the growing demand by stakeholders in the mobile marketing industry to move beyond the click-through-rate by measuring the performance of digital advertising offline...

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JiWire Rebrands as NinthDecimal to Focus on Data Business

No Comments 09 June 2014 by

JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising...

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Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again

No Comments 23 May 2014 by

During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe...

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Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers

2 Comments 22 May 2014 by

A report by Javelin Research found that in-store cash sales in the U.S. dropped from $874 billion in 2012 to $788 million last year — a 10% decline. Over the next five years, the report projects that consumers will spend $100 billion less with cash, opting instead to pay using credit and debit cards as well as still-nascent mobile payment systems...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


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