News | Street Fight - Part 2

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News

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Conference Notebook: Location Is an Obvious Asset for Trulia

No Comments 02 October 2014 by

At the Mobile Marketing Association’s 2014 SM2 Conference Wednesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite for new technologies with the needs of an existing brand...

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Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

No Comments 01 October 2014 by

It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation's largest brands talked about the evolving role of location in their marketing mix...

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Why Marketers Need to Consider Context — Not Just Audience

1 Comment 26 September 2014 by

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. ...

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Yellow Pages Publisher Acquires LocalVox

1 Comment 23 September 2014 by

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast...

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Five Lessons Google Learned About Selling to Small Businesses

1 Comment 23 September 2014 by

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company's new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites...

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Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

1 Comment 22 September 2014 by

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey's 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined," said Mark Fratrik, the company's chief economist...

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News

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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Signpost Adds Payment Integration as Small Business CRM Market Grows

No Comments 10 September 2014 by

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews...

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Apple Made Its Move into Payments — Here’s What’s Next

No Comments 10 September 2014 by

Apple announced its long-awaited payments product on Tuesday, opening the door for a range of new innovations in local tech. Here are four locally focused companies that have already started working on products to dovetail with the platform...

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Apple’s Big Day: What It Means for Local Tech

No Comments 09 September 2014 by

It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. Here’s a look at how all of Apple’ expected announcements might impact the way local is done...

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