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Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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Signpost Adds Payment Integration as Small Business CRM Market Grows

No Comments 10 September 2014 by

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews...

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Apple Made Its Move into Payments — Here’s What’s Next

No Comments 10 September 2014 by

Apple announced its long-awaited payments product on Tuesday, opening the door for a range of new innovations in local tech. Here are four locally focused companies that have already started working on products to dovetail with the platform...

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Apple’s Big Day: What It Means for Local Tech

No Comments 09 September 2014 by

It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. Here’s a look at how all of Apple’ expected announcements might impact the way local is done...

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Forrester: Attribution Still Holding Back Spending in Mobile Advertising

1 Comment 08 September 2014 by

A new report from 4INFO, Acxiom and Forrester says that a lack of confidence among marketers in the ability to measure effectiveness and return on investment might be holding back the growth of cross-channel advertising...

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Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

No Comments 14 August 2014 by

The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps...

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Study: Facebook Is Most Effective Social Media Site for Small Business

1 Comment 13 August 2014 by

A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers tend to use Facebook for product research more than any other social media outlet. The study found that 68% of respondents prefer checking reviews of Facebook, compared to 11% on Twitter and 12% on Pinterest.

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Hyperlocal Companies Among 500 Startups’ Latest Batch

1 Comment 06 August 2014 by

Silicon Valley seed fund 500 Startups has announced a new round of startups it will be helping navigate through the tough road to sustainable profitability — and they include a number of brand new companies in local commerce, marketing, and tech. Here are a few interesting hyperlocally focused companies from the latest batch...

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Daily Voice Expands Into Roger Ailes’ Territory

No Comments 31 July 2014 by

The Daily Voice has expanded to Putnam County in the Lower Hudson Valley, creating the regional corporate network's 42nd site in the affluent suburban New York-Connecticut market. Tucker said Putnam Daily Voice' was launched "with zero expansion" of staff, which includes eight reporters covering a number of communities in the New York-Connecticut suburbs...

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10 Years in, Yelp Turns a Profit

No Comments 30 July 2014 by

Yelp is now in the black. The company beat analysts' expectations, reporting better-than-expected revenues Wednesday with strong top-line growth and a million dollars in profit for the first time in its history...

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Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


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