News | Street Fight - Part 2

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News

google

Five Lessons Google Learned About Selling to Small Businesses

1 Comment 23 September 2014 by

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company's new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites...

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Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

1 Comment 22 September 2014 by

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey's 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined," said Mark Fratrik, the company's chief economist...

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News

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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News

Signpost

Signpost Adds Payment Integration as Small Business CRM Market Grows

No Comments 10 September 2014 by

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews...

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News

Apple Made Its Move into Payments — Here’s What’s Next

No Comments 10 September 2014 by

Apple announced its long-awaited payments product on Tuesday, opening the door for a range of new innovations in local tech. Here are four locally focused companies that have already started working on products to dovetail with the platform...

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Apple’s Big Day: What It Means for Local Tech

No Comments 09 September 2014 by

It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. Here’s a look at how all of Apple’ expected announcements might impact the way local is done...

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News

CardStar_Case_Study_150x150

Forrester: Attribution Still Holding Back Spending in Mobile Advertising

1 Comment 08 September 2014 by

A new report from 4INFO, Acxiom and Forrester says that a lack of confidence among marketers in the ability to measure effectiveness and return on investment might be holding back the growth of cross-channel advertising...

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News

mobile-phone-map-search

Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

No Comments 14 August 2014 by

The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps...

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News

Facebook

Study: Facebook Is Most Effective Social Media Site for Small Business

1 Comment 13 August 2014 by

A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers tend to use Facebook for product research more than any other social media outlet. The study found that 68% of respondents prefer checking reviews of Facebook, compared to 11% on Twitter and 12% on Pinterest.

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News

Hyperlocal Companies Among 500 Startups’ Latest Batch

1 Comment 06 August 2014 by

Silicon Valley seed fund 500 Startups has announced a new round of startups it will be helping navigate through the tough road to sustainable profitability — and they include a number of brand new companies in local commerce, marketing, and tech. Here are a few interesting hyperlocally focused companies from the latest batch...

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