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News

Study: 6 of 10 Shoppers Engage With Beacon Messaging

No Comments 25 November 2014 by

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit...

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Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

1 Comment 21 November 2014 by

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

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Target Flips the Switch on New In-Store Navigation Features

1 Comment 18 November 2014 by

"We want to build mobile experiences that Target guests will love," Alan Wizemann, VP of product and mobile for Target.com told Street Fight. "We believe the new shopping lists and maps make it easier than ever to shop Target. ... We've got a lot more mobile innovation to come..."

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In First Acquisition, SocialRadar Snaps Up Location Tech Firm

No Comments 12 November 2014 by

Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps...

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Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

No Comments 31 October 2014 by

Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment...

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Wix Buys Its Way Into Online Ordering

No Comments 29 October 2014 by

Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app...

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

No Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop...

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base...

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Following Acquisition, Shopkick Posts Some Big Numbers

No Comments 15 October 2014 by

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months...

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Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

No Comments 07 October 2014 by

Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car...

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