News | Street Fight

Tag archive for "News"


Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

No Comments 17 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)... Zuckerberg: Facebook Graph Search Is 'A Five-Year Thing' (SearchEngineLand)... Seamless Delivers Tips Agreement (WSJ)...

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Mobile Ad Revenues Growing Faster Than Previously Expected

1 Comment 10 April 2014 by

A new study from BIA/Kelsey finds that mobile advertising revenues may be picking up at a faster clip than previously thought. In the U.S. Local Media Forecast, the research firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20% increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected...

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Study: 80% of Mobile Searches Result in a Purchase

No Comments 09 April 2014 by

Brand marketers have started to catch up with consumers on mobile, but small businesses still remain far behind — and it may be starting to affect their bottom line. A new study finds that consumers are increasingly turning to their mobile devices to search for local businesses when they are ready to buy, but the information they want is often inaccurate, incomplete, or non-existent.

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Closely Raises $3M to Turn Its Social Analytics App Into a Business

No Comments 08 April 2014 by

Closely, the maker of Perch, a social analytics app for small businesses, has raised $3 million in a series A round of funding led by Grotech ventures. Amid a chaotic local marketing industry, the company has quietly built out a novel business model which draws on learnings from the consumer world to solve one of the most dire problems in the business technology industry: selling to small businesses...

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News VP: For Consumers, The Digital Divide Does Not Exist

2 Comments 02 April 2014 by

In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company's digital and physical assets...

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A ‘Connected’ Closet? As if — or Maybe Not

No Comments 18 March 2014 by

DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center...

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In the Age of Big Data, Sometimes a Phone Call Still Works Best

2 Comments 06 March 2014 by

More and more, marketers are turning to deep data analytics to measure the impact relative to a local marketing campaign. But call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls...

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Thinknear’s Portnoy on Scoring Accurate Location Data

1 Comment 26 February 2014 by

In the world of location marketing, precision matters. In a presentation at Street Fight's Local Data Summit in Denver on Tuesday, Thinknear GM Eli Portnoy described how location data is derived and how it can be improved...

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Charting Consumer Behavior In the Real World

No Comments 25 February 2014 by

At Street Fight's Local Data Summit on Tuesday, LocalSEOGuide proprietor Andrew Shotland started off a morning panel discussion on charting consumer behavior in the real world by asking panelists how close the local data industry is to being able to collect and aggregate the location of consumers, and then sell that information directly to marketers...

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Street Fight Daily: Location Analytics CEO Arrested, Mobile Commerce Heats Up

No Comments 24 February 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology.... Former Motionloft CEO Jon Mills Arrested By The FBI (TechCrunch)... Rapid Growth of Mobile Commerce Fuels Rash of Competing Solutions (Financial Times)... MasterCard Dives Deeper Into Mobile With In-app Payments, C-SAM Acquisition (GigaOm)...

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