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News

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Three Months After IPO, Grubhub is Growing — And Profitable

No Comments 24 July 2014 by

Shares of the company rose 4% Thursday morning as the online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company...

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Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

No Comments 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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POS Startup Shows Cashiers Pictures of Customers Who Check-in

1 Comment 02 July 2014 by

Revel Systems, a San Francisco-based company that makes point-of-sale software, will now notify businesses when someone has checked-in to their venue on Yelp or Foursquare. The feature offers a way to help businesses take a more proactive approach to engaging a vocal minority of users who actively share their opinions...

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What Booker’s New Partnership Says About GrubHub’s Future

No Comments 19 June 2014 by

Booker has announced a new partnership with Como to use the firm's technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub...

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Placed Raises $10M to Help Mobile Advertisers Ditch Clicks

No Comments 10 June 2014 by

A hedge fund has led a $10 million series B investment in Placed, a location analytics firm that uses Nielsen-like panels to help advertisers measure the effectiveness of advertising in the physical world. The funding highlights the growing demand by stakeholders in the mobile marketing industry to move beyond the click-through-rate by measuring the performance of digital advertising offline...

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JiWire Rebrands as NinthDecimal to Focus on Data Business

No Comments 09 June 2014 by

JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising...

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Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again

No Comments 23 May 2014 by

During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe...

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Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers

2 Comments 22 May 2014 by

A report by Javelin Research found that in-store cash sales in the U.S. dropped from $874 billion in 2012 to $788 million last year — a 10% decline. Over the next five years, the report projects that consumers will spend $100 billion less with cash, opting instead to pay using credit and debit cards as well as still-nascent mobile payment systems...

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Conference Notebook: Mobile Commerce Without the Wallet

No Comments 21 May 2014 by

During a conversation at the M1 Summit in New York Tuesday, American Express's CEO Kenneth Chenault attributed the recent failure of some of the most-hyped mobile payments products to a lack of focus and an inability for these services to equal the established ease of the credit card. But he remained confident that a fundamental transformation in the payments industry was still underway...

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Study: Rampant Data Fraud Poses a Threat to the Mobile Advertising Industry

No Comments 19 May 2014 by

According to a new report, roughly two-thirds of the location data which mobile publishers pass on to advertising exchanges, and eventually to marketers, is inaccurate. The report, released by Thinknear, the mobile advertising wing of Telenav, found that of the 67% of mobile advertising impressions, which include a latitude-longitude data, only a third can accurately predict the location of a user down to 100 meters...

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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