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News

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Wix Buys Its Way Into Online Ordering

No Comments 29 October 2014 by

Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app...

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

No Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop...

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base...

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Following Acquisition, Shopkick Posts Some Big Numbers

No Comments 15 October 2014 by

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months...

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Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

No Comments 07 October 2014 by

Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car...

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Conference Notebook: Location Is an Obvious Asset for Trulia

No Comments 02 October 2014 by

At the Mobile Marketing Association’s 2014 SM2 Conference Wednesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite for new technologies with the needs of an existing brand...

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News

Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

No Comments 01 October 2014 by

It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation's largest brands talked about the evolving role of location in their marketing mix...

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Why Marketers Need to Consider Context — Not Just Audience

1 Comment 26 September 2014 by

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. ...

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Yellow Pages Publisher Acquires LocalVox

1 Comment 23 September 2014 by

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast...

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Five Lessons Google Learned About Selling to Small Businesses

1 Comment 23 September 2014 by

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company's new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites...

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