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Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

No Comments 30 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

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Report: Digital Now Represents 40% of Local Advertising Market

No Comments 23 January 2015 by

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

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YP Now Lets You Target Mobile Ads Based on Desktop Searches

No Comments 22 January 2015 by

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

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Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

No Comments 20 January 2015 by

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

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Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers...

Thinknear Founder Eli Portnoy Launches New Startup Sense360

No Comments 15 January 2015 by

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…

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Marsh Supermarkets Brings Beacon Messaging to Apple Watch

2 Comments 12 January 2015 by

Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…

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Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing

No Comments 23 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)

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Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing

No Comments 22 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Oracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet) Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t […]

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Will The On-Demand Economy Loosen Google’s Grip on Local?

1 Comment 04 December 2014 by

Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…

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YP Study Touts the Effectiveness of Its Search Products

3 Comments 04 December 2014 by

Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

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