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Will The On-Demand Economy Loosen Google’s Grip on Local?

1 Comment 04 December 2014 by

Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…

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YP Study Touts the Effectiveness of Its Search Products

3 Comments 04 December 2014 by

Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

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Study: 6 of 10 Shoppers Engage With Beacon Messaging

No Comments 25 November 2014 by

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…

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Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

3 Comments 21 November 2014 by

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

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Target Flips the Switch on New In-Store Navigation Features

1 Comment 18 November 2014 by

“We want to build mobile experiences that Target guests will love,” Alan Wizemann, VP of product and mobile for told Street Fight. “We believe the new shopping lists and maps make it easier than ever to shop Target. … We’ve got a lot more mobile innovation to come…”

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In First Acquisition, SocialRadar Snaps Up Location Tech Firm

No Comments 12 November 2014 by

Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps…

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Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

No Comments 31 October 2014 by

Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment…

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Wix Buys Its Way Into Online Ordering

No Comments 29 October 2014 by

Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app…

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

No Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop…

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base…

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