new york times | Street Fight

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

Joseph Zappa

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…

Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out

Joseph Zappa

Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

Joseph Zappa

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

Joseph Zappa

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

Joseph Zappa

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Building a Cloud-Based Measurement Service for Advertisers… Uber Hires Google’s Former Head of Search, Stoking a Rivalry… Retailers Turn to Silicon Valley to Lure Customers…

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

Joseph Zappa

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

Joseph Zappa

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…

Street Fight Daily: Apple to Report Revenue Drop, Reviews Increasingly Impact Search

Joseph Zappa

Street Fight Daily: Apple to Report Revenue Drop, Reviews Increasingly Impact Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Expected to Report First Drop in Annual Revenue Since 2001… From East Coast to West Coast: The Company Behind Miami’s The New Tropic Expands to Seattle… To Dunkin’ Donuts, Media is More Than Just New User Acquisition…

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

Joseph Zappa

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…

Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short

The Editors

Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic… Omnicom Wins Massive $3 Billion AT&T Ad Account… Postmates Has Failed to Make Uber-for-Anything Cheap…

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

The Editors

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

Street Fight Daily: The Voice Search Explosion, Publishers Tap Into Location-Based Programmatic

The Editors

Street Fight Daily: The Voice Search Explosion, Publishers Tap Into Location-Based Programmatic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Even Facebook Can’t Just Waltz Into the Location Data Space… How the Voice Search Explosion Will Change Local Search… Condé Nast, The New York Times, and Forbes Tap Into Location-Based Programmatic Platform…

Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies

The Editors

Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Snapchat Axed Yahoo from Discover (Fast Company)… What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)… Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)…

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

The Editors

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

Street Fight Daily: Foursquare Taps Expertise, SEOs Weigh ‘Pigeon’

The Editors

Street Fight Daily: Foursquare Taps Expertise, SEOs Weigh ‘Pigeon’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFoursquare’s Redesign Will Make Expertise the New Gamification (Pando)… Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results (SearchEngineLand)… San Francisco Airport Tests Beacon Sensors to Guide Blind Travelers (Mashable)…

How Press Association Ad Networks Can Help Newspapers Compete Online

Matt Sokoloff

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…