NearbyNow | Street Fight

How Can Local Search Better Serve Service-Oriented Businesses?

Damian Rollison

How Can Local Search Better Serve Service-Oriented Businesses?

Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…