In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. Here are seven examples of fresh new ways that small and mid-size businesses can use social media for marketing in 2017.
In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is oftentimes less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.
Small business owners don’t sign up with digital agencies for mediocre results. When SMBs pay for hyperlocal services like social media management, they expect to be wowed. For hyperlocal vendors working with SMB clients, failing to set clear expectations is a recipe for disaster.