Verve CEO: Eliminating Uncertainty in Location Data Is ‘Critical’ for Mobile

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Street Fight recently caught up Nada Stirratt to talk about how brands are coming to understand location as a part of their mix, why high-quality location data is so vital for marketers, and where the “white space” is in local tech.

Openings and New Hires at Verve, LiveRamp, and Tapad

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Verve appoints a chief revenue officer, LiveRamp hires two new executives, and Tapad brings on new licensing talent.