NAB | Street Fight

How Location-Based Services Are Reinventing Radio

Asif Khan

How Location-Based Services Are Reinventing Radio

Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”