Hyperlocology, mParticle Partner to Enable Localized Marketing for Franchise Brands

Share this:

A new partnership between the multi-location advertising platform Hyperlocology and mParticle, a customer data platform, could have major implications for franchise brands.

Customer Data Platforms Compete to Define the Evolution of the Category

Share this:

Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences

Share this:

“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

Share this:

“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…

Raise Report: New Funding for mParticle, Zumper, ActiveCampaign

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for FlyPay, HomeMe, Everwise, Metamarkets, and PlaceIQ.

Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions… Didi’s President Says China’s Ride-Hailing Giant ‘Definitely Going Global’… The Where Factor: How Location Data Offers a New Marketing Edge…