mParticle | Street Fight

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

Joseph Zappa

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

April Nowicki

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

Joseph Zappa

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…

Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’

Joseph Zappa

Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions… Didi’s President Says China’s Ride-Hailing Giant ‘Definitely Going Global’… The Where Factor: How Location Data Offers a New Marketing Edge…