Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.
MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Fit Small Business, Factual and Freckle IoT
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.
In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.
When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.
The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.