MomentFeed | Street Fight

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Kate Talerico

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

Joseph Zappa

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

LBMA Podcast: Placed, Kaspersky Labs, Toys R Us

Asif Khan

LBMA Podcast: Placed, Kaspersky Labs, Toys R Us

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Musti Group, Garmin + Alexa, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

Stephanie Miles

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

Joseph Zappa

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…

6 Ways Brands Can Automate Updates on Local Facebook Pages

Stephanie Miles

6 Ways Brands Can Automate Updates on Local Facebook Pages

For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.

Company Culture Priorities for 2016

April Nowicki

Company Culture Priorities for 2016

In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.

The Price of Free Listings

Andrew Shotland

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

April Nowicki

Street Culture: MomentFeed CEO Says ‘Don’t Work Here Unless You Absolutely Must’

“We only grow at a rate that guarantees that we can provide [our customers] the product and expertise that will drive that high level of customer success,” says CEO Robert Blatt. “We are growing rapidly, but we really limit our growth so we can always deliver client success.”

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

The Editors

Street Fight Daily: Macy’s Expands Same-Day Delivery Via Amazon, Angie’s List Misses Growth Targets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertising Isn’t The Solution To The Media’s Problems — It Is The Problem (Fortune)… Macy’s Battle for the ‘Last Mile’ Leads to Amazon (New York Post)…