Mobile | Street Fight - Part 11

Street Fight Daily: Local Mobile Spend Jumps, Foursquare Rethinks Ratings

The Editors

Street Fight Daily: Local Mobile Spend Jumps, Foursquare Rethinks Ratings

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Mobile Local Ad Spend to Hit $5.8B in 2016 (NetNewsCheck)… Beyond 5 Stars: Foursquare Looks For A Smarter Way To Rate Businesses(Fast Company)… Groupon’s One-Year Anniversary Feels More Like a Funeral. So What’s Next for Daily Deals? (Venture Beat)…

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

Steven Jacobs

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Amazon Loss Puts Spotlight on Daily-Deal Firm LivingSocial (Reuters)… Mayer Strikes First Deal at Yahoo With Acquisition of Stamped (New York Times)… What we’ve learned a year after Groupon’s IPO (Crain’s Chicago Business)…

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Steven Jacobs

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Much of the survey reinforces what we already know – namely, that location targeting is a big value driver for SMBs and web sales models like cost-per-click and cost per impression will not fly in a mobile environment. The survey conducted by Borrell Associates on behalf of Pontiflex also found that 46% of SMBs would be interested in a self-serve option for mobile advertising, which is good sign for the entire local marketing space…

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

Patrick Duprey

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

David Shim

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…

New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs

Steven Jacobs

New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs

Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…

Street Fight Daily: Journatic Exposed, Living Social Experiments

The Editors

Street Fight Daily: Journatic Exposed, Living Social Experiments

A roundup of today’s big stories in hyperlocal content, commerce, and technologyJournatic worker takes ‘This American Life’ inside outsourced journalism (Poynter)… LivingSocial Experiments With Daily Deals, and It’s Like a Virtual Club Med (All Things D)… Mobile Is Where The Growth Is (AVC)… With “Connected Apps,” Foursquare Firms Its Position As The Social Network For Places (TechCrunch)… Making Location Services Slick & Simple (Inc.)… With Google Now, Android Puts Apple’s Siri To Shame(SAI)

Pandora Partners With Local Media Companies to Expand Mobile Reach

Patrick Duprey

Pandora Partners With Local Media Companies to Expand Mobile Reach

“[Mobile advertising] is definitely a significant part of our strategy, a significant part of our DNA,” John Hilton, director of the company’s sales strategy told Street Fight. “So there’s going to be a lot of emphasis and focus on the mobile advertising dollar for us. In terms of revenue generation, we’ve done a significant job, and that’s just going to go up and to the right.”

7 Strategies for Creating Effective Mobile Websites

Stephanie Miles

7 Strategies for Creating Effective Mobile Websites

Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.

CorFire, Edo Announce Mobile Offers Partnership

Patrick Duprey

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Isa Jones

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”

Smartphone Optimization Tips Every Hyperlocal Should Know

Tom Grubisich

Smartphone Optimization Tips Every Hyperlocal Should Know

Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Jeffrey Peden

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…