Hard Data on the Choices that Make or Break Loyalty Programs

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A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…

Uberall Upgrades Location Services to Account for Booming Mobile Search

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The update aims to boost search engine optimization for Uberall’s multi-location consumer-facing clients in order to drive in-store foot traffic. It comes at a time when mobile “near me” searches hit unprecedented heights and continue to grow.

5 Tips for a Successful Mobile Coupon Strategy

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Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

Ericsson Emodo Launches Carrier-Verified Audience Solution

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In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform.

Mobile App Header Bidding Expands Monetization Opportunities for Publishers

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Increases in impression volume and ad spending on mobile devices are changing the monetization opportunities available to mobile app developers, according to a new report released by the publisher-focused sell-side platform PubMatic.

Consumers Demand Personalization, Range of Features from Brand Apps

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Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.

With Rover, David Arkin Takes a Mobile-First, Enjoyable Approach to Local News

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American Hometown Publishing details how the company’s brand-new publication Rover—launched two weeks ago in suburban Nashville—aims to present news to its readers as an “enjoyable experience.”

Cousins Subs Leverages Social, Marketing Tech to Stay Local

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Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales

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Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.

Who’s Using Local AR? And How Often?

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According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

The Future of CRM: Devices, Data, Touchpoints, Apps—and Analytics

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In a mobile-only world, better CRM solutions are as close as the smartphones in our pockets. With that in mind, let’s look at what the mobile device ID can do to reshape CRM and at how it points to the future of better consumer experiences.

Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale

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Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.

Domino’s Mobile Gaming App Increases Brand Exposure Between Sales

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Forget special badges or gold-level status—for those who complete all six levels of its new mobile game, Domino’s is giving out free pizza.

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

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Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

Google As Website? The Recent Explosion in Knowledge Panel Features and Interactivity

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“Presentation layer doesn’t sufficiently describe Google’s ambitions. They want to be the transaction layer of the Internet—at least in local,” David Mihm tells Mike Blumenthal in their latest biweekly column.

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

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“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

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Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting.