mobile ordering | Street Fight

As Mobile Ordering Platforms Evolve, Expect More Personalization and Integration

Stephanie Miles

As Mobile Ordering Platforms Evolve, Expect More Personalization and Integration

Consumers are more likely to seek out restaurants that accept mobile orders, with 34% saying that technology is the reason why they’re ordering takeout more frequently. To keep these customers excited and engaged, vendors have to keep innovating and improving. Here are some predictions from top executives about where things are headed.

Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

The Editors

Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With a Mobile Website Like An App, Flipkart Takes a Swipe at Apple (New York Times)… Groupon Site Ideel to Pack Up and Ship Out of New York (Crain’s New York Business)… Legacy Retailers Struggle to Ramp Up Mobile Marketing (Ad Age)…

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

Stephanie Miles

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…