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Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

The Editors

Street Fight Daily: Google and Flipkart Partner to Eliminate Apps, Groupon’s Ideel Takes a Hit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With a Mobile Website Like An App, Flipkart Takes a Swipe at Apple (New York Times)… Groupon Site Ideel to Pack Up and Ship Out of New York (Crain’s New York Business)… Legacy Retailers Struggle to Ramp Up Mobile Marketing (Ad Age)…

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

The Editors

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

The Editors

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions

Stephanie Miles

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. “Print coupons are still very popular — we get a ton of them that come through our registers — but it’s inevitable that digital coupons will become more prominent,” says Tom Monahan, marketing manager at PCC.

7 Strategies for Boosting Digital Coupon Conversions

Stephanie Miles

7 Strategies for Boosting Digital Coupon Conversions

More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors providing this technology, the question becomes how to boost conversions and drive as many coupon redemptions as possible. Here are seven strategies for boosting conversions with digital coupons, presented by experts in the field of digital deals and targeted promotions…

Street Fight Daily: Microsoft Eyes Foursquare Investment, Nokia Unveils Connected Car

Steven Jacobs

Street Fight Daily: Microsoft Eyes Foursquare Investment, Nokia Unveils Connected Car

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMicrosoft Vying With American Express for Stake in Foursquare (Bloomberg)… Nokia Unveils Its Connected Car Platform: Here Auto (GigaOm)… Apple Sued Over ‘Find my iPhone’ In New Patent Campaign Against Location Apps (PaidContent)…

Mobile Coupons Gain Traction, But QR Codes Are Fading

Noah Davis

Mobile Coupons Gain Traction, But QR Codes Are Fading

The future of mobile coupons is nearly here and it looks bright, according to a recent study conducted by RadiumOne, which found that nearly half of women ages 35 to 54 would like to receive mobile coupons via SMS. Meanwhile, other methods of coupon delivery are rising in popularity as well…

6 Mobile Coupon Platforms for Merchants

Stephanie Miles

6 Mobile Coupon Platforms for Merchants

One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt. Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones…