Moasis | Street Fight

Street Fight Daily: Groupon CEO on ‘Myths’ About the Company, P&G’s Snapchat Success

The Editors

Street Fight Daily: Groupon CEO on ‘Myths’ About the Company, P&G’s Snapchat Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)… How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)… Newsonomics: Can You Get Readers to Pay a Dollar a Day for Digital News? (Nieman Lab)…

6 Tools SMBs Can Use to Push Mobile Ads

Stephanie Miles

6 Tools SMBs Can Use to Push Mobile Ads

By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

Stephanie Miles

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years…

5 Mobile Ad Tools for Very Small Businesses

Stephanie Miles

5 Mobile Ad Tools for Very Small Businesses

Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community…

LBMA Podcast: Microsoft’s Nokia Buy, Gucci and Google Maps, and Moasis

Asif Khan

LBMA Podcast: Microsoft’s Nokia Buy, Gucci and Google Maps, and Moasis

On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device and special guest Ryan Golden of Moasis…

7 Ways Marketers Can Make Mobile More Attractive to SMBs

Stephanie Miles

7 Ways Marketers Can Make Mobile More Attractive to SMBs

From apps to ads to geo-targeted push notifications, the challenge for marketers is explaining the benefits of mobile without overwhelming small business owners in a sea of technical jargon and complex language. Here are seven tips from experts in the mobile community about how marketers can do a better job of selling their products to merchants…

‘Tis the Season for Mobile-Motivated Sales

Ryan Golden

‘Tis the Season for Mobile-Motivated Sales

Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…