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Hyperlocal Start-Ups Say They Can’t Measure Their Engagement. Huh?

Tom Grubisich

Hyperlocal Start-Ups Say They Can’t Measure Their Engagement. Huh?

Independent hyperlocal news sites are busy trying to get their users fully engaged, but they say they can’t measure how well their strategies are working. A new study from J-Lab at American University finds that nearly eight in 10 news sites “could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers.”