What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…
As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?
What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…