Millennial Media | Street Fight

Top 5 Exits in Local Tech of 2015

Noah Elkin

Top 5 Exits in Local Tech of 2015

The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016. Rampant expansion of certain areas such as on-demand services and delivery apps makes further consolidation likely. The startup scene saw its share of healthy — if not billion-dollar — exits as well. Here’s a recap of the five of the biggest exits in the local tech industry in 2015.

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Noah Elkin

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

Peggy Anne Salz

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

For brands and retailers, it’s evident that the battle to win customers will be fought with data — lots of it. But more data could also be too much of a good thing. A new self-service offering from Berlin-based adsquare aims to help advertisers “navigate the data deluge.”

Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs

The Editors

Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Becomes a Rival to Amazon to Deliver Your Fresh Fruits and Veggies (Mashable)… Facebook Update Means More Shopping Pages Are on the Way (Recode)… Amazon Launches a Food Delivery Service Via Prime Now, Starting in Seattle (TechCrunch)…

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

The Editors

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

5 Strategies for Leveraging Digital Circulars

Stephanie Miles

5 Strategies for Leveraging Digital Circulars

Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Rebecca Borison

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.

6 Ad Networks With Targeting Capabilities

Stephanie Miles

6 Ad Networks With Targeting Capabilities

Ad networks with advanced targeting capabilities are giving national brands and smaller advertisers a way to drive conversion rates and boost sales. By narrowing their focus and targeting specific audiences based on location, demographics, or interests, advertisers can increase the relevancy of their ads and improve click-through rates (CTRs) by a factor of 2x. Here are six ad networks that offer these targeting capabilities…

Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads

The Editors

Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Mapping Costs Rise, Waze’s Volunteer Army Will Give It an Edge  (AllThingsD)… Location Information to Make Mobile Ads More Valuable (CNET)… Foursquare Needs Check-ins to Build Strong Local Search Engine (Mobile Marketer)…

National Advertisers: Time to Get Local

Mike Boland

National Advertisers: Time to Get Local

“Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory. The same thing is happening in mobile. The projected growth in local mobile ad spending will mostly come from national advertisers that localize campaigns…