Mike Ghaffary | Street Fight

Yelp VP Mike Ghaffary: We Are Now a Household Name

Steven Jacobs

Yelp VP Mike Ghaffary: We Are Now a Household Name

Mike Ghaffary, vice president of business and corporate development, spearheaded the acquisition of Eat24 and has led the Yelp Platform from the start. We caught up with Ghaffary to talk about what the acquisitions means for its Platform initiative, concerns among investors about slowing growth and what makes local, local.

Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline

Rakesh Sharma

Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline

Contrary to Marc Andreessen’s recent claim, offline retail is not going to die, said Mike Ghaffary, VP at Yelp, during the morning keynote at Street Fight Summit West in San Francisco Tuesday. Ghaffary argued that the majority of the over $3 trillion in commerce will stay offline — and subsequently, the largest opportunity isn’t in bringing commerce online, but in using the web to support it offline…

VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet

Steven Jacobs

VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet

Mike Ghaffary, a grad school friend of CEO Jeremy Stoppelman who helped to write one of Yelp’s first advertiser contracts, now serves as the company’s vice president of business development (and will give a keynote address at Street Fight Summit West in San Francisco next month). Street Fight caught up with Ghaffary recently to discuss the relationship between content and data in local discovery, and why competitors will have a hard time “killing Yelp.”

Defining the Local Coefficient: A Conversation with Yelp

Mike Boland

Defining the Local Coefficient: A Conversation with Yelp

A growing chunk of physical purchases are influenced online. And the path to purchase increasingly weaves between different screens. But for conversions, it’s all about offline. The question is how long this will remain to be the case. Out of sheer curiosity, Yelp VP Mike Ghaffary ventured to quantify this…

What Kinds of Mobile Ads Are Most Effective?

Patrick Kitano

What Kinds of Mobile Ads Are Most Effective?

Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…