Mike Fourcher | Street Fight

For Hyperlocals, How Long the Roller-Coaster Ride?

Tom Grubisich

For Hyperlocals, How Long the Roller-Coaster Ride?

Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…

Street Fight Daily: Groupon Acquires Glassmap, Google Targets Coupons

The Editors

Street Fight Daily: Groupon Acquires Glassmap, Google Targets Coupons

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acquires Realtime Location-Aware Service Glassmap To Help You Find Deals (TechCrunch)… Google launches Google Launches Zavers, Targeted Digital Coupons with Real-Time Redemption Data for Retailers (The Next Web)… 21 Things I Learned Running Hyperlocal News Sites (Vouchification)

Chicago Indy Ad Network Shutting Down After Poor Sales

Tom Grubisich

Chicago Indy Ad Network Shutting Down After Poor Sales

The Chicago Independent Advertising Network is shutting down six months after it opened for business. Business manager Mike Fourcher wrote: “I am disappointed that it has come to this conclusion, but the old saying is, ‘When sales are good, everything’s good.’ Sales were not good, and therefore neither was publisher interest.”

Chicago Indie Ad Network Goes for the Big Bucks

Steven Jacobs

Chicago Indie Ad Network Goes for the Big Bucks

Fifteen of Chicago’s most successful local independent publishers have launched a citywide advertising network, aimed at targeting the city’s most influential citizens. The Chicago Independent Advertising Network will distribute ads to leading windy city indies like the Chicago News Cooperative, Center Square Journal, and Windy Citizen…

Hyperlocal Publishers Form a Trade Group

David Hirschman

Hyperlocal Publishers Form a Trade Group

A group of 22 local online news organizations have announced that they are forming a trade association. The parameters and potential activity of the association remain largely undefined, but the group includes some of the better-known names in indie hyperlocal publishing, including The Batavian’s Howard Owens, Baristanet’s Debra Gallant, and Oakland Local’s Susan Mernit…