mastercard | Street Fight

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

The Editors

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

April Nowicki

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…

Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path

The Editors

Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…

Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

The Editors

Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNewspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…

Street Fight Daily: Andreessen Bearish on Local News, Google Bets on Location-based Gaming

The Editors

Street Fight Daily: Andreessen Bearish on Local News, Google Bets on Location-based Gaming

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Marc Andreessen: The ‘Problem with Local News is Most People Don’t Care’ (Poynter)… Google: Location-based Gaming as Popular as Virtual Reality in 10 Years (Polygon)… Will Facebook Build a Stand-Alone Local Search App? (Screenwerk)…

Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung

The Editors

Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…

6 POS Systems With Loyalty Program Integration

Stephanie Miles

6 POS Systems With Loyalty Program Integration

With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…

For Daily Deals Sites, It’s Evolve or Die

Victor Wong

For Daily Deals Sites, It’s Evolve or Die

Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

7 Card-Connected Marketing Programs

Stephanie Miles

7 Card-Connected Marketing Programs

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…

Delivering Local Deals: It’s All About the Data

Mike Boland

Delivering Local Deals: It’s All About the Data

It’s become clear that the two hottest areas of digital media — deals and mobile — are colliding. Mobile payments (i.e. Google Wallet) are meanwhile closing the loop on decades-old deal redemption and tracking challenges. This has led to another important variable: Data. More specifically, mobile payment technologies open the door for more comprehensive consumer purchase data, which can fold back into the equation for more targeted deal delivery…