What Content Marketers Can Expect in 2024

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Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]

Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges

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The AI revolution has just begun, and small business owners are already reaping the rewards. Ninety-one percent of SMBs currently using AI say the technology has made their businesses more successful, but Scorpion Chief Data Scientist Matt Bentley believes the greatest benefit to generative AI is below the surface, and not yet realized by many […]

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How Balanced Is Your 2023 Marketing Portfolio?

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As you finalize your 2023 strategy, keep in mind that you’ll need to balance your media investments like a financial portfolio — a strong position in performance marketing requires an offset in brand and demand building and vice versa.

3 Guidelines for Marketing in a Recession

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How can marketers overcome macroeconomic challenges and optimize spend to drive growth even during tough times? Here are three guidelines for marketers to follow.

5 Voice Marketing Platforms for Brands

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More than 33 million consumers in the U.S. are expected to shop using a smart speaker in 2022, and 51% of online shoppers now use voice assistants to research products before they buy. With more consumers relying on Amazon’s Alexa, Google Assistant, and Apple’s Siri to search for local products and services, brands are looking at how to incorporate voice into their existing marketing strategies.

6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021

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The ultimate goal with human-to-human marketing is to tap into consumers’ emotions by using real people to engage potential customers. Advancements in technology, and growth in the gig economy, have made human-to-human marketing a more realistic—and affordable—option for brands this year. As the holidays draw closer and brands rethink how they’ll connect with targeted consumers in the coming months, this is a strategy more brands are considering.

Now’s Not The Time To Cut Back On Marketing. Here’s What To Do Instead

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Businesses that withdraw from marketplace visibility have a much harder time, and find it far more expensive in the long run, to regain customers once they start re-engaging, with market share declining even after they resume advertising. So, while cutting back marketing spend can help address some short-term bottom-line issues, it will create significant challenges to long-term sustainability.

Agency Relationship Status: It Doesn’t Have to be Complicated

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Your new agency relationship can blossom into a true partnership if you’re transparent and set clear expectations. As someone who’s worked on the client and agency side, I’ve seen firsthand how a partnership can lead to success. Like many situations in life, doing this right involves managing the people and numbers side of the equation with deftness and clarity.

Why Marketing Is Here to Stay — Headed by CMOs or Not

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While some high-profile companies that eliminated the CMO role delegated the responsibilities to the division level and/or divided oversight among other company leaders at the corporate level, all of these functions remain vital to business success. Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title.

Contact Center Should Be the Marketing Engine

Contact Centers Should Be Marketing Engines

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With so much now happening in the contact center, it seems it is indeed an often untapped source of marketing gold — if marketers can glean meaningful insights out of it. that is. So, how can marketing executives accomplish that?

Pandemic Marketing Staples for Brands and Small Businesses

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How are companies structuring their coronavirus digital marketing approach? Is there a one-size-fits-all method that they’re using? Or is every industry different? Let’s take a look at a few of these pandemic marketing strategies and how you can apply it to your own business.

Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

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For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.

Local Marketing Tricks and Treats for Halloween 2017

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Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.

At Liftoff, a Classic Formula for Company Culture

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It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.

Why Location Measurement and Attribution Are Key to Brand Visibility

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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

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CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

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Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

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“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”

3 Mobile Changes That Will Affect Marketers in 2017

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In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in the coming year?

Street Culture: Promoboxx Links Incentives to Achievements

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CEO Ben Carcio said that it dawned on him one day that his employees would probably enjoy the perks of the job more if they were linked to company goals. One of the most recent incentives that the Promoboxx team earned was half day Fridays for the summer after hitting a revenue goal during the first week of June.