marketing technology | Street Fight

In Local Marketing, ‘Obsolete’ Is All Relative

Rafi Cohen

In Local Marketing, ‘Obsolete’ Is All Relative

The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.

Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

David Card

Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.