Marchex | Street Fight

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Stephanie Miles

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

The Editors

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Phone Leads for Local Businesses: The Unsexy Cousin of the Click

Mike Boland

Phone Leads for Local Businesses: The Unsexy Cousin of the Click

We’re seeing tech and media worlds finally come around to what we’ve been saying for years: phone calls are what businesses want. That’s especially true in high-value categories like professional services, autos, travel and insurance. Clicks and impressions, despite a sexier image, aren’t as valued in lots of cases…

In Push to Measure Mobile ROI, Marchex Beefs Up Call Analytics

Steven Jacobs

In Push to Measure Mobile ROI, Marchex Beefs Up Call Analytics

Marchex, the publically-traded call analytics firm, has released two new products this morning aimed at improving its ability to attribute calls to mobile actions and to determine the actual quality of a call. The move comes as a number of advertising technology firms have launched new attribution services in recent months, scrambling to measure return on investment for an increasingly interested, but skeptical, brand advertiser…

9 Strategies Merchants Can Use to Protect Their Reputations Online

Stephanie Miles

9 Strategies Merchants Can Use to Protect Their Reputations Online

It’s not uncommon for local merchants to go to the extreme to make a great first impression when customers arrive at their businesses — designing custom signage and selecting window displays with the utmost care — without giving a second thought to the first thing potential customers see when they search for their companies online. Here are strategies that merchants can use to protect their reputations and make a great first impression on the web…

Report: Brands Can Save Big by Centralizing Local Marketing

Steven Jacobs

Report: Brands Can Save Big by Centralizing Local Marketing

With 99% of co-op dollars spent offline, national brands are missing a massive opportunity to reduce marketing costs and generate leads for local affiliates, according to a new report by Marchex. The study, which analyzed data from past campaigns on the platform, found that by centralizing local marketing campaigns traditionally left to less-savvy local affiliates brands can dramatically improve the impact of their local efforts….

What Do Google’s Enhanced Campaigns Mean for SMBs?

Mike Boland

What Do Google’s Enhanced Campaigns Mean for SMBs?

To wildly mixed reactions, Google last week announced a major redesign to its pervasive AdWords SEM platform. Known as Enhanced Campaigns, the redesign will force advertisers to run a single, converged — though conditionally governed — campaign across desktop, mobile, and tablet devices…

Reputation Management: Making the Connection with Small Businesses

Damian Rollison

Reputation Management: Making the Connection with Small Businesses

Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?