mahcine learning | Street Fight

Snapchat, Uber, and the Implications of Machine Learning

Damian Rollison

Snapchat, Uber, and the Implications of Machine Learning

Machine learning and predictive analytics need to meld seamlessly with core app functionality. The technology needs to “just work,” without steep learning curves or frustrating dead ends. So I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience.