Magic Places | Street Fight

Location-Aware Games Are Engaging Consumers — And Marketers

Asif Khan

Location-Aware Games Are Engaging Consumers — And Marketers

One retail brand already taking advantage of Rovio’s real-world location-based gaming feature Magic Places is Barnes and Noble. Last summer the company announced that you could take your Nook Color into a physical Barnes & Noble store and use the Mighty Eagle for free to clear levels in Angry Birds. This kind of partnership can become a great method for retailers to drive additional foot traffic and sales…