This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.
Endurance International Group, which operates a stable of small business-oriented services, has acquired email marketing giant Constant Contact, in a transaction valued at $1.1. billion. Constant Contact will become the largest brand under the Endurance umbrella. “It’s taking our mission further by getting broader distribution. That’s the number-one rationale for the acquisition,” said Constant Contact CEO Gail Goodman.
YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.