Lyft | Street Fight

Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

Joseph Zappa

Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

Joseph Zappa

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR

Joseph Zappa

Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

Joseph Zappa

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

Joseph Zappa

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Joseph Zappa

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

Joseph Zappa

Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

April Nowicki

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”

Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth

Joseph Zappa

Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce and Google to Integrate Analytics 360 with Marketing and Sales Clouds… MarTech Budgets Projected to See Double-Digit Growth Next Year… Lyft COO Rex Tibbens Is Stepping Down After More Than 2 Years…

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

Joseph Zappa

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…

Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles

Joseph Zappa

Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…

Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

Joseph Zappa

Street Fight Daily: Google Builds an Anti-Amazon Retail Alliance, Inside the War on Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Takes Voice-Activated Shopping Nationwide with Google, Joining Walmart… How Walmart, Amazon, Target, and Others Are Fighting to Forge Best Delivery Practices… Lyft Will Use Google Maps as Default Navigator for Drivers…

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

Joseph Zappa

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…

Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram

Joseph Zappa

Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Funding Talks at Uber and Lyft Complicate Ride-Hailing Allegiance… Small Brands Are Finding It Harder to Get Verified on Instagram… Never Mind GDPR, Here Comes Apple’s Intelligent Tracking…