Lowe's | Street Fight

LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

Asif Khan

LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

The Editors

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

The Editors

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRetail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…

Case Study: Lowe’s Builds On Mobile Strategy With In-Store Item Locators

Stephanie Miles

Case Study: Lowe’s Builds On Mobile Strategy With In-Store Item Locators

As consumers get savvier in the way they use mobile technology while shopping at brick-and-mortar stores, retailers are beginning to provide their own tools to combat the showrooming effect. For Lowe’s, that means offering mobile tools that shoppers can use to locate items in-store, scan barcodes, read product reviews, check out image galleries, and manage their own loyalty program accounts…