Street Fight Daily: 09.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Echoecho is a simple service that lets people request location updates from friends in their phone address book, who then can decide whether to respond with their coordinates. The company announced yesterday that it has raised $750,000 in seed funding from Google Ventures and United Kingdom-based PROFounders Capital. (GigaOm)…
“It seems to me that Digital First is much more likely to solve the problem of building strong — and profitable — web-based local media than is AOL’s Patch,” writes Felix Salmon. “The first and most important reason is that local newspapers are, and always have been, the first best source of local ad-sales talent. … On the other side of the editorial divide, local newspapers are also the first best source of local news, and are generally much more respected and trusted in local communities than any cookie-cutter Patch site is likely to become.” (Reuters)…
Data That Thinks ‘Big,’ But Acts Local
Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”