location targeting | Street Fight

Is the U.K. Moving Ahead of the U.S. in Location Targeting?

Jeremy Ozen

Is the U.K. Moving Ahead of the U.S. in Location Targeting?

If the American Revolution were fought based on technological powerhouses alone, we’d win in a heartbeat. Yet some advertisers in the U.K. are pulling off the sorts of campaigns that we only dream of here. It’s easy to chalk that up to the comparatively small size of the market, but that’s selling ourselves short. There’s no good reason that we can’t roll out the same location-based ad tech that has proven so successful in the U.K…

5 Strategies For Launching a Location-Targeted Mobile Campaign

Stephanie Miles

5 Strategies For Launching a Location-Targeted Mobile Campaign

Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, but there’s still debate as to how tightly marketers should target their ads to optimize the performance of their campaigns. Here are five questions to ask yourself when deciding how targeted to make your mobile campaign…

Are We Giving Google Too Much Information?

Terry Heaton

Are We Giving Google Too Much Information?

While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”