Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.
A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from a survey it conducted this […]
Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even if your service is perfect for a a specific kind of user. As a way to help publishers […]
Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.
Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…
A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…