location-based | Street Fight

Street Culture: Pointy Focusing on People and Product, Not Process

April Nowicki

Street Culture: Pointy Focusing on People and Product, Not Process

Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Stephanie Miles

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…

Street Fight Daily: More Users Share Location, Twitter Files For IPO

Steven Jacobs

Street Fight Daily: More Users Share Location, Twitter Files For IPO

A roundup of today’s big stories in hyperlocal content, commerce, and technologyThree quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

Steven Jacobs

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Amazon Loss Puts Spotlight on Daily-Deal Firm LivingSocial (Reuters)… Mayer Strikes First Deal at Yahoo With Acquisition of Stamped (New York Times)… What we’ve learned a year after Groupon’s IPO (Crain’s Chicago Business)…

Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

Steven Jacobs

Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Groupon Struggles, Some of Its Brighter Talent is Walking Out Door (Chicago Sun-Times)… Shares of Zillow Sink After Analyst Says Prospects Stink (GeekWire)… Apple v. Google Will Define the Fourth Wave of Online Mapping (Venture Beat)…