location-based service | Street Fight

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Stephanie Miles

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Location data is increasingly being used to market to consumers beyond traditional store walls. Whether the data comes from Foursquare or other competing location intelligence firms, it’s being used to demonstrate which mobile ads drive people to physical stores with real-time feedback.

Echoer App Compiles and Curates Real-Time Feedback About Locations

Patrick Duprey

Echoer App Compiles and Curates Real-Time Feedback About Locations

Four months after its wide launch in iOS, the crowdsourcing, location-based service app Echoer has announced an expansion into Android and a new content partner program with more than 500 media, blogger and event partners. Street Fight caught up with Daniel Cowen, Echoer’s co-founder and CEO, to discuss the app’s progression, the difficulties associated with continually generating real-time content, and how it distinguishes itself from reviews sites like Yelp…