location-based marketing | Street Fight

LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

Asif Khan

LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.

Webinar Recap: Marketing and Customer Engagement Tactics for the Holiday Season

David Card

Webinar Recap: Marketing and Customer Engagement Tactics for the Holiday Season

Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? Yesterday’s Street Fight webinar, “Real-Time Location-Based Marketing Strategies for the Holidays,” in conjunction with Brandify, indicated there’s still time to implement some practical tactics that can make a difference.

Getting Pushy with Notifications Can Pay Off with Millennials

Noah Elkin

Getting Pushy with Notifications Can Pay Off with Millennials

With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, a new study indicates brands and retailers stand a good chance of cutting through the clutter with push notifications.

Yext Gets in the Customer Engagement Xone

Noah Elkin

Yext Gets in the Customer Engagement Xone

Fast-growing Yext is broadening its suite of location-based targeting products with the launch this week of Xone, a beacon-based program for businesses to engage in-store consumers with relevant content. Xone’s central feature is Tips, which enables businesses to customize and deliver messages to smartphone users who pass within range of an in-store Xone Beacon.

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

The Editors

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…

Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All

Steven Jacobs

Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…

Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec

The Editors

Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Urban Airship Acquires Tello, Maker Of PassTools For Apple’s Passbook, Because Not All Brands Need Fully Featured Apps (TechCrunch)… Locu snags Google Now exec Keir Mierle to head engineering  (Pandodaily)… As Mobile Maps Competition Heats Up, Google Fine Tunes Maps API for Android (GigaOm)…