location based data | Street Fight

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Sponsor

This Holiday Season, Brands Need to Pay Special Attention to Data Details

Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Annie Melton

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. Today, Foursquare’s ambitions and vision lie well beyond the check-in.

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

Peggy Anne Salz

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

For brands and retailers, it’s evident that the battle to win customers will be fought with data — lots of it. But more data could also be too much of a good thing. A new self-service offering from Berlin-based adsquare aims to help advertisers “navigate the data deluge.”