location-based advertising | Street Fight

Pokémon Go and Local: Why Now?

Mike Boland

Pokémon Go and Local: Why Now?

The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.

5 Reasons Why Local Marketing Will Mature in 2016

Gary Cowan

5 Reasons Why Local Marketing Will Mature in 2016

The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

The Editors

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

The Editors

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is It Time Local Site Called for Yelp? (The Wall Street Journal)… Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? (Forbes)… Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook, Apple and More (Street Fight)…

Street Fight Daily: Yahoo Cools On Local, Google To Update Wallet

The Editors

Street Fight Daily: Yahoo Cools On Local, Google To Update Wallet

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Mayer: Yahoo Not Planning To Invest In Local Search Right Now (Search Engine Land)… A New Version Of Google Wallet Is ‘Coming Soon’ (Business Insider)… Redbeacon Home Services Marketplace Launches Android App, Refocuses On Mobile (TechCrunch)…

Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services

The Editors

Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…