Locality | Street Fight

The Changing Economics of Dialing for Local Data

Steven Jacobs

The Changing Economics of Dialing for Local Data

Matrix partners, the Sand Hill Road firm that invested in startups like Hubspot and Care.com, has made a $4.2 million bet on Locality (formerly Centzy), a local search startup that uses a combination of technology and manpower to amass pricing and product information for local service businesses. The startup relies on an army of contractors to call up businesses across the U.S. and find out everything from hours of operation to product lineups and price structures…