LocalBonus | Street Fight

6 Post-Couponing Tools for Merchants

Stephanie Miles

6 Post-Couponing Tools for Merchants

Customer return rates on traditional coupons are notoriously low. So rather than saying goodbye to the customers they fought hard to acquire, SMBs are increasingly offering follow-up deals, known as “post-couponing.” Post-couponing platforms give businesses a way to drive incremental revenue by providing additional value to customers who have redeemed mobile coupons. Here are six platforms that provide post-couponing tools for businesses of all sizes…

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

Steven Jacobs

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…

Armed With New Funding, LocalBonus Stresses Universality, Convenience

Patrick Duprey

Armed With New Funding, LocalBonus Stresses Universality, Convenience

The New York-based company recently closed a $900,000 round of financing, led by Payment Ventures, as well as Actinic Ventures and other angels to compete in the crowded loyalty space. Street Fight caught up with CEO Derek Webster to discuss LocalBonus’s place in the loyalty fray, and to see what the company is planning to do with its new funding…

Street Fight Daily: FiveStars, LevelUp Raise Double-Digit Funding

The Editors

Street Fight Daily: FiveStars, LevelUp Raise Double-Digit Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.FiveStars Picks Up $14 Million to Challenge the Loyalty Punch Card (All Things D)… LevelUp Now Has $21M To Take On The Squares Of The Mobile Payment World (TechCrunch)… Facebook Stories the Next Patch, Flipboard, HuffPo or Something Else? (Paid Content)…

7 Card-Connected Marketing Programs

Stephanie Miles

7 Card-Connected Marketing Programs

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…

Card-Connected Loyalty Service LocalBonus Expands Reach

Isa Jones

Card-Connected Loyalty Service LocalBonus Expands Reach

New York-based customer loyalty startup LocalBonus is expanding to four new cities: Seattle, Portland, Sacramento and Denver. The company has also announced that it has raised more than $500,000 in a seed funding round from Payment Ventures, Entrepreneurs Roundtable Accelerator, and other angels…