local TV | Street Fight

Frankly Launches Audience Targeting Platform for Local Sales Teams

Stephanie Miles

Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

The Editors

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

The Editors

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

Steven Jacobs

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…

Street Fight Daily: Amazon May Expand Deliveries, In-Store Tech Heats Up

Steven Jacobs

Street Fight Daily: Amazon May Expand Deliveries, In-Store Tech Heats Up

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAmazon Is Going To Start Delivering Groceries To New York City In 2014, Says Analyst (Business Insider)… In-Store Tech Is So Hot Right Now: Sephora Acquires Fragrance Software Startup Scentsa (AllThingsD)… Smartphone Owners Turn to Local TV News Apps (eMarketer)…

With Digital Video, Newspaper Companies Could Disrupt Local TV

Matt Sokoloff

With Digital Video, Newspaper Companies Could Disrupt Local TV

Here’s what I think will happen. The local newspapers that are smart are already getting serious about creating video content. Some of them are beginning to figure out how to get that content to consumers via set-top boxes, and they will be the first to experiment with partnering with companies like Aereo instead of fighting them in court…