local publishing | Street Fight

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Tom Grubisich

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.

Life After Patch: Finding Success in Community Publishing as a One-Person Operation

Tom Grubisich

Life After Patch: Finding Success in Community Publishing as a One-Person Operation

Two years ago, Aol’s sale of Patch to Hale Global prompted a number of the company’s former editors to found their own independent sites. Michael Dinan, who had held major Patch posts in suburban Connecticut, was one of them. In this Q & A, we see how he and NewCanaanite.com are faring.

From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga

Tom Grubisich

From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga

Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…