Local Media Consortium | Street Fight

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Tom Grubisich

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

Joseph Zappa

Street Fight Daily: Google Builds Cloud-Based Measurement Service, Uber Nabs Google Search Exec

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Building a Cloud-Based Measurement Service for Advertisers… Uber Hires Google’s Former Head of Search, Stoking a Rivalry… Retailers Turn to Silicon Valley to Lure Customers…

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Tom Grubisich

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Tom Grubisich

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Ad blocking on mobile has been in the spotlight since Apple launched its iOS 9 operating system in September. “The loss from ad blockers appears to be more of an opportunity loss for publishers than an actual revenue loss,” said Thomas Sly, E. W. Scripps Co. vp of digital revenue and chair of the Local Media Consortium committee established to respond to the ad-blocking threat.

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Tom Grubisich

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. The digital platforms of local newspapers serve up billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, Street Fight spoke with Tobias Bennett, the Local Media Consortium’s advertising expert.

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

Tom Grubisich

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

The Editors

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)… Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)… HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)…

Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

The Editors

Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek)… Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal)… Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)…

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

The Editors

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRetail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…

Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium

The Editors

Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
 (Wall Street Journal)…