LMA | Street Fight

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

Tom Grubisich

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

A recent Innovation Mission to San Francisco/Silicon Valley drew 13 senior executives in the news business (newspapers, TV, radio and research and development). It was built around three themes: audience engagement, platform strategies and using human-centered “design thinking” to solve thorny problems that bedevil most news providers.