LiveIntent | Street Fight

LiveIntent President: Local Publishers Need to Leverage ‘Gold Mine’ of Email Newsletters

Tom Grubisich

LiveIntent President: Local Publishers Need to Leverage ‘Gold Mine’ of Email Newsletters

Advertising network LiveIntent has 1,300 publisher clients, including Hearst, New York Times, Washington Post and ESPN. Through these relationships, it can target 130 million unique visitors. We caught up with the company’s president, Jason Kelly, to talk about how local publishers can compete with social-media platforms for ad revenue.