LION | Street Fight

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

Joseph Zappa

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads Generated About 84% of Facebook’s 2016 Revenue… Data Becomes ‘Pillar’ of Advertising in 2017… 5 Things Brick-and-Mortars Need to Know About the On-Demand Economy…

The Challenge for ‘Indie’ News Sites: Monetizing Highly Engaged Audiences

Tom Grubisich

The Challenge for ‘Indie’ News Sites: Monetizing Highly Engaged Audiences

When they met at their recent Chicago convention, independent community publishers and editors talked a lot about what might be called “reve-news.” On everybody’s mind at the Local Independent Online Newspaper (LION) Publishers’ annual meeting was how to monetize news. Even weddings and obituaries can contribute to local news publishers’ bottom line.

The Struggle to Save Local News Is Not Doomed

Tom Grubisich

The Struggle to Save Local News Is Not Doomed

The current state of local news in the technology-driven information age continues to be a hotly debated topic in industry circles. There’s more consensus around the grim prospects for local print media, and more debate about the outlook for independent local news sites. Understanding where the future lies for local news requires a thorough parsing of both positions.

LION President: ‘Indie’ Readership, Revenues ‘Reaching New Heights’

Tom Grubisich

LION President: ‘Indie’ Readership, Revenues ‘Reaching New Heights’

“There’s no ‘proven model’ other than the precept that local news works when it is just that,” said LION president Dylan Smith. “Every community is different; attempting to cover every town and city by ticking a few boxes in a top-down plan is foolhardy at best, and insulting to local readers at worst – as well as being a great way to lose millions of dollars.”

‘Indie’ Publishers Are Ready to Start Roaring

Tom Grubisich

‘Indie’ Publishers Are Ready to Start Roaring

The Local Independent Online News Publishers association is still in the cub stage, but it’s getting ready to roar. There’s a 11-member board of directors, a sense of mission that’s powered by what looks like a strong start in networking, and not least funding from the Patterson Foundation that will encourage LION’s growth by subsidizing membership dues…